2025 Advertising Rate Card

Senior News is a monthly publication that serves the largest growing demographic in Humboldt County — older adults age 50+.   Senior News includes stories and information of interest to aging adults and the people who care for them, and has been published by the Humboldt Senior Resource Center (HSRC) since 1981. HSRC is a nonprofit 501 (c) (3) organization focused on services and programs that support our community’s aging and disabled populations.  Senior News is primarily funded by community businesses and organizations through advertising dollars, with additional support from HSRC.

Monthly circulation:  7,000 print copies + free online access

  • 1,950 copies included in the Sunday Times-Standard newspaper to subscribers and racks — on the 1st Sunday of each month.
  • 2,000  copies included in the Mad River Union to subscribers and racks — first Wednesday of each month.
  • 3050 free copies distributed at community sites and businesses from Garberville to Trinidad the last week of each month.
  • Available online at humsenior-ca.newsmemory.com ; each issue is also archived on this website.

See here for current locations where Senior News is distributed.

Contact Us

  • Senior News editorial content: email SN@humsenior.org or call 707-443-9747.
  • Senior News advertising: email SNads@humsenior.org or call 707-443-9747.